Lecture

Entrepreneurship

Day and Time

 Early period, Thursday, 2nd and 3rd period

Instructor

Professor Jin-ichiro YAMADA、Senior Lecturer Junya YANAGI

Overview

This lecture is an introductory course on entrepreneurship and business development. The focus will be on the entrepreneur’s way of life, rather than on the business development process, business models, monetization, and ecosystems that are often covered in entrepreneurship-related courses. Beginning with a fundamental discussion of “what is entrepreneurship?” we will delve into how entrepreneurs nurture relationships with family, friends, and colleagues, and how these relationships shape their personal and professional lives. The purpose of this lecture is to provide insight into the nature of entrepreneurship as a dynamic and integral aspect of contemporary society.

Business Design

Day and Time

latter period, Monday, 2nd and 3rd period

Instructor

Adjunct Associate Professor Mari YOSHIDA,
Senior Lecturer Junya YANAGI

Overview

This class is a practical business design workshop offered as a course related to the Reading Graduate School of Design. This course, “Business Design,” is a practical class in which students learn to conceptualize a business plan as a whole, including planning a new business, evaluating and improving an existing business, and planning a new innovative development of an existing business.
For this purpose, the central theme of this course is to learn about “effectuation,” i.e., the mindset and behavioral patterns of entrepreneurs.

Ethical Entrepreneurship

Day and Time

early period, intensive course

Instructor

Kanasai University Professor Keiko YOKOYAMA, Professor Jin-ichiro YAMADA、Senior Lecturer Junya YANAGI

Overview

As many social issues and social problems have emerged in recent years, there is a social need to think from an ethical perspective about how entrepreneurs can confront these issues. In this lecture, along with the discussion of how entrepreneurs can solve social issues, we will also look at the problems that cause entrepreneurs to expand and reproduce social issues. We will consider how organizations and systems, including corporations, become complicit in specific and concrete social challenges such as the reproduction of inequality, gender-based discrimination and stigma based on certain sexualities and ethnicities, and the use of non-sustainable natural environments, and how entrepreneurs can be change-oriented and socially and how entrepreneurs can be change-oriented and engaged with society in response to these issues.