Adjunct Associate Professor Mari YOSHIDA’s book, “Effectuation: Five Principles Practiced by Outstanding Entrepreneurs,” received the “Japan Marketing Book Award 2024,” selected by members of the Japan Marketing Academy.

The “Japan Marketing Book Award 2024” is a voting system to select outstanding marketing books (excluding translated books) published in Japan during the past year as recommended by the members of the Japan Marketing Academy in order to promote the theory and practice of marketing.

For more information, please visit the Japan Marketing Academy website!

Click here for the book：エフェクチュエーション：優れた起業家が実践する「5つの原則」